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[ 004 ] · About

What the studio believes.

Four senior writers in an office on Prinsesse Christines Vej in Copenhagen. Founded in 2022. We write the surfaces that decide what a brand sounds like — and we write them like it matters, because it does. Below: how we got here, who is in the room, and the six principles we are willing to defend.

Founded2022
Headcount04
Based inKøbenhavn
Working inEN · DA

The studio was founded in 2022 with a single shared conviction. The agency model was broken in two specific places — the pricing structure (open-ended retainers that disconnected effort from outcome) and the drafting process (senior writers selling work that junior writers actually did) — and the only way to fix it was to start a small studio that did neither.

Four years later we are four senior writers, every engagement priced as a fixed quote or a written-cap retainer, every draft written by the senior whose name is in the engagement letter. We work out of an office on Prinsesse Christines Vej. We do not do twelve-week containers that are almost never twelve weeks. We do not say yes to a brief we believe is the wrong brief. We do not draft with generative AI; we use it for transcription, for synthesising research, for grammar checks, and the writing itself is written by a person.

What we do, more or less in order of how often it is booked: brand voice audits, long-form articles, landing-page copy, email sequences, tone-of-voice and style guides, and complete website copy packages. The custom builder on the prices page composes anything in between. We invoice in euros and add 25% Danish moms for Danish clients; the EU reverse-charge mechanism applies elsewhere in the EU; clients outside the EU are not charged VAT. The most expensive single service on this site is the Website Copy Package at four hundred and ninety euros. We do not have a "premium" tier above the menu — if the brief is bigger than that, it is a custom quote, written down before the first sentence is drafted.

The fastest way to find out whether we are a fit is to file a brief. We reply within two working days, in writing, with one of three answers — yes and here is how we would scope it, no and here is who we would suggest instead, or maybe and here is what we would need to know first.

The four

Cabinet of the studio.

Each writer works on every engagement we take. No outsourcing. No subcontracting. No "an associate will handle it from here".

Astrid Vinge

Astrid Vinge

Founder · Editorial Director

Twelve years writing for European technology and consumer brands. Trained as a journalist in Aarhus. Believes most brand-voice problems are diagnosed, not invented.

Casper Holm

Casper Holm

Senior Strategist · Long-Form

Spent six years in the editorial team at a Copenhagen publishing house. Now writes the long-form for clients whose audience reads carefully. Allergic to filler.

Linnea Bjerg

Linnea Bjerg

Senior Writer · Conversion

Wrote the landing pages and email sequences that taught us how the studio should work. Reads conversion data before writing a single sentence.

Mads Petersen

Mads Petersen

Producer · Engagement Lead

Holds the timeline, the scope, and the change requests. First person clients meet; last person they hear from at handover.

Principles

Six things we hold to.

Re-examined every quarter. The version that survives is the version we still believe.

[ 001 ]

A thesis before a draft.

Every long-form piece, every landing page, every email sequence starts with one sentence that the work is willing to defend. If we cannot write that sentence, we are not ready to draft. Most agencies skip this step. We do not.

[ 002 ]

Read everything before writing anything.

Before we write a line of new copy for you, we read every line of existing copy. Site, social, email, sales decks, internal documents you forward. Reading is half the engagement and it never appears on the invoice as a separate line.

[ 003 ]

Voice is consistency under pressure.

A brand voice is not a list of adjectives. It is whether the same writer wrote the homepage hero and the unsubscribe confirmation. Most brands fail the unsubscribe test. We do not let our clients fail it.

[ 004 ]

Specify the audience before the message.

You cannot write to "the market". You can write to one specific person who has one specific problem. The brief names that person. The work serves that person. Anything else is theatre.

[ 005 ]

Write the boring half.

Empty states, error states, unsubscribe confirmations, the legal page, the page nobody reads. The boring half is where most brand voices die. We spend a third of every engagement on it. It is the work.

[ 006 ]

Say no for the right reasons.

A brief that does not fit, a thesis that is not true, a topic that does not deserve a long article. Saying no is part of the service, and it is the cheapest way we know to protect both sides of the table.