Landing pages are the smallest unit of useful copywriting and the easiest one to get wrong. We start by asking the question most landing-page projects skip — what is the one action the page is asking the visitor to take, and what does that visitor need to believe before they take it. From there the page writes itself, more or less. We deliver finished copy structured for the build (whether your team or another studio takes it from there), with two rounds of revisions included.
What ships.
Standard list for this chapter. Adjusted per brief when the engagement warrants it.
How it runs.
Same shape every time. Skipping a step is rare and always written down.
Brief
Forty-five-minute call to lock the conversion goal and audience.
Outline
Document outline approved by you before drafting starts.
Draft 1
Full page copy delivered as a structured document.
Revision
One round of in-line changes turned around within two days.
Final
Final approved copy, ready to hand to the build team.