Most tone-of-voice guides are unread shelfware because they are too long, too theoretical, and too polite. Ours are short, specific, and side-by-side. We give you the four to six voice attributes your brand actually expresses, written as do/don't pairs with real examples drawn from your own writing. The style portion covers the editorial rules that matter — sentence length, capitalisation, hyphen use, voice pronouns, em-dashes, common words to retire — and skips the ones that do not. Your in-house team reads it once and then refers back to specific sections, which is how a style guide is supposed to work.
What ships.
Standard list for this chapter. Adjusted per brief when the engagement warrants it.
How it runs.
Same shape every time. Skipping a step is rare and always written down.
Audit
A short Brand Voice Audit (included in the engagement) sets the foundation.
Workshop
Two-hour workshop with up to four of your team to pressure-test the attributes.
Draft
Working draft delivered for review at the end of week two.
Revise
Two rounds of revisions, turned around within three working days each.
Train
One-hour training session for your in-house writing team.